Skip to content

client

electrical industries group

EIG is the conglomeration of three major local manufacturing brands, and a multi-national distributor of industrial-grade products. Their blend of products fall into three major categories, being cables, plastics, and lighting.

project description

The challenge for developing the EIG Brand Identity was the unification of these very distinct brands and having the logo represent each of them equally. The design also needed to embody and express the ideals of the company and its executives. With consideration for brand equity they’ve amassed over their many years of operation, I approached their branding in a very literal and direct manner. By focusing on the keywords that represent the brand’s essence and its main product categories (Cables, Lighting & Power, and Plastics), we developed the logo using the ‘EIG’ initials in a vertically layered manner.

This design is tied together by the fourth category, Distribution, by using the single stripe running through each of the product representations which has become the company’s signature of approval. This adds a sense of flow and expresses the ‘unified distinction’ of the companies.

client
Electrical Industries Group
industry

manufacturing
distribution

solutions
Share on facebook
Facebook
Share on twitter
Twitter
Share on pinterest
Pinterest
Share on linkedin
LinkedIn
Share on tumblr
Tumblr
Share on whatsapp
WhatsApp